Heavy on benefits, light on costs, yet universally ignored or downright feared among small business owners. Read these benefits, and you’ll find why you should be running ads. Prompt Results. Done properly, with the right budget and the right market research, AdWords campaigns are profitable in a consistent and immediate way. Buying patterns and behaviors are […]
Google AdWords Quality Score
Have You Ever Wondered How Google Scores And Ranks Ad Quality? Now that Google has redesigned the desktop search results page for AdWords, it has a lot of us wondering how Google ranks ads. What is Google’s Quality Score, and how do we increase it? How does the quality score play into Google rank? All […]
Google Is Switching Up Their Ads… And It Might Just Affect You
What is the New Google AdWords Format? Recently, Google announced a change to the AdWords format, which could mean a lot for you, PPC, and SEO. Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning allowed for search results, particularly organic listings, to be seen without […]
Video Marketing
Video marketing In Today’s Society For many years, brands have promoted their businesses by means of TV commercials and video advertisements. Of course, to shoot a video and buy the air time on a network which it will be shown is very expensive, even if the clip is just a few seconds long. However, if […]
AdWords Tips for Mobile Traffic
If you were marketing a business a few years ago, you were probably inundated with predictions about the dawn of the mobile era. Well, the mobile era is upon us. Mobile searches significantly outnumber desktop searches. You can read about that here, direct from Google. Amazingly, that’s not including tablets, just smartphones. Throw tablets into […]
7 Common AdWords Mistakes
7 Common AdWords Mistakes That Are Costing You Money AdWords is very reasonably priced, but it does cost money to run a campaign. While AdWords can be a very effective tool for drawing traffic to your site, it will only earn you money back if you are targeting the right keywords, and by extension, the […]
What Makes Customer Reviews Important?
Aside from offering quality products and services, one way for you to attract potential clients is through customer reviews. Positive online reviews can really help your business, especially when it is a new one. Without them, it would be hard for you to gain the trust of potential clients. How about traditional marketing? Some might […]
Google Authorship: What Brings About its End?
A few years ago, Google has introduced Google Authorship. This is a way for writers or blog/site owners to be known more for their great posts. It allows the photos of the authors to be shown in search results. For example, if your article is shown on a search engine, your photo also shows up. […]
Ranking Signals Used by Google: The Most Popular Ones
Approximately, there are 200 ranking signals that are being used by Google on their algorithm. These ranking signals were never publicized though. Here are some of the factors that can affect how Google ranks websites and pages. Some Popular Ranking Signals Domain Factors – these include domain age, domain registration length, domain history, exact domain […]
Dynamic Sitelinks: Important Things to Know About Them
Do you know that Google had just announced and rolled out free dynamic sitelinks for marketers and advertisers around the world? Dynamic sitelinks are generated automatically and they will show up just below your advertisement. These give advertisers the chance to get more SERP space and they also direct viewers right into specific pages. These […]
