Video marketing In Today’s Society For many years, brands have promoted their businesses by means of TV commercials and video advertisements. Of course, to shoot a video and buy the air time on a network which it will be shown is very expensive, even if the clip is just a few seconds long. However, if […]
7 Common AdWords Mistakes
7 Common AdWords Mistakes That Are Costing You Money AdWords is very reasonably priced, but it does cost money to run a campaign. While AdWords can be a very effective tool for drawing traffic to your site, it will only earn you money back if you are targeting the right keywords, and by extension, the […]
What Makes Customer Reviews Important?
Aside from offering quality products and services, one way for you to attract potential clients is through customer reviews. Positive online reviews can really help your business, especially when it is a new one. Without them, it would be hard for you to gain the trust of potential clients. How about traditional marketing? Some might […]
Google Authorship: What Brings About its End?
A few years ago, Google has introduced Google Authorship. This is a way for writers or blog/site owners to be known more for their great posts. It allows the photos of the authors to be shown in search results. For example, if your article is shown on a search engine, your photo also shows up. […]
Ranking Signals Used by Google: The Most Popular Ones
Approximately, there are 200 ranking signals that are being used by Google on their algorithm. These ranking signals were never publicized though. Here are some of the factors that can affect how Google ranks websites and pages. Some Popular Ranking Signals Domain Factors – these include domain age, domain registration length, domain history, exact domain […]
Dynamic Sitelinks: Important Things to Know About Them
Do you know that Google had just announced and rolled out free dynamic sitelinks for marketers and advertisers around the world? Dynamic sitelinks are generated automatically and they will show up just below your advertisement. These give advertisers the chance to get more SERP space and they also direct viewers right into specific pages. These […]
Social Media Marketing Trends 2014
The social media industry, just like any other industries, is constantly evolving. Your social media marketing strategy should be evolving as well. You should be reevaluating your business goals, platform results and social media campaigns once in a while. It’s also important to revise your marketing strategy when needed. And of course, you should be […]
SEO Professionals: Choosing the Best Among the Rest
Your website will be useless when it does not receive any visitor. This usually happens when your site does not appear on the first page of your search engine. To increase the rank of your site and for it to appear on the major search engines, it is important to have it be optimized. If […]
Web Design Trends that You Should Be Aware Of
Everything changes and web design trends are not exempted. Web design trends come and go and this is particularly true within the fast-paced web design industry. There are some trends that are too old that they need to be replaced as holding on to them will just put you behind the competition. What are the […]
Pay Per Click Advertising Mistakes to Avoid
Pay per click advertising is one of quickest ways of drawing more customers to your site. There are different tools that can be used such as Yahoo Search Marketing, Google Adwords and others. With the help of these, you can display your ads in certain areas of search results. You will then need to pay […]
