Heavy on benefits, light on costs, yet universally ignored or downright feared among small business owners. Read these benefits, and you’ll find why you should be running ads. Prompt Results. Done properly, with the right budget and the right market research, AdWords campaigns are profitable in a consistent and immediate way. Buying patterns and behaviors are […]
Google AdWords Quality Score
Have You Ever Wondered How Google Scores And Ranks Ad Quality? Now that Google has redesigned the desktop search results page for AdWords, it has a lot of us wondering how Google ranks ads. What is Google’s Quality Score, and how do we increase it? How does the quality score play into Google rank? All […]
Google Is Switching Up Their Ads… And It Might Just Affect You
What is the New Google AdWords Format? Recently, Google announced a change to the AdWords format, which could mean a lot for you, PPC, and SEO. Previously, ads ran at the top, bottom and side of the Search Engine Results Page (SERP). This positioning allowed for search results, particularly organic listings, to be seen without […]
7 Common AdWords Mistakes
7 Common AdWords Mistakes That Are Costing You Money AdWords is very reasonably priced, but it does cost money to run a campaign. While AdWords can be a very effective tool for drawing traffic to your site, it will only earn you money back if you are targeting the right keywords, and by extension, the […]
