Aside from offering quality products and services, one way for you to attract potential clients is through customer reviews. Positive online reviews can really help your business, especially when it is a new one. Without them, it would be hard for you to gain the trust of potential clients.
How about traditional marketing? Some might be applying traditional marketing up to now, but the fact is, this type of marketing is already dead. Seriously? Yes, it is. Due to this, it is important for business owners to think of a way on how to entice future clients and customers. Again, one way of doing that is through reviews.
How important are reviews?
A lot of people do not usually choose the first product or service that they come across the net. Instead, they search for more options so they can have something to choose from. Once they have a list of options, they’re going to consider different factors. One of the main factors that they will surely consider is the number of happy customers you’ve had. They’re going to read reviews about your products/services and about your customer service. Some of these reviews can be found on your site and some can be found on review sites as well.
It would be easy for you to get clients and customers if you are receiving positive reviews. People are wiser these days that they can’t easily be convinced by your typical sales talk. They need proof to make sure that they can really benefit from your service. Reviews serve as proof so it is best to get as many positive reviews as possible.
According to a study done by Razorfish on 2008, 61% of people rely on user reviews for product information or research before a buying decision is made. This simply means that there are less than 40% who believe on sales talk. The rest, they believe in reviews.
How can you get reviews?
Customer reviews can be obtained via several ways. You can ask the satisfied user to leave a review on what made him satisfied. There are other clients though who are always happy to leave reviews as long as they are satisfied with the service. It all depends on how you approach your client and on the quality of your products and services.
Reviews are written by people who have personally tried the services or products of a certain company. So they are more preferred by people who are interested in a certain company. To get positive reviews, make sure to offer high quality products/services. Make sure also that your site is properly maintained. In that case, we can help you. Simply call us and we’ll be happy to serve you.