The debate about the better online marketing method continues, and even now a lot of people are still asking whether to focus on SEO or social media. True, SEO has been ruling the internet marketing landscape for the longest time, but with social media rising to popularity, many businesses seem to be making the big shift towards the likes of Facebook, Twitter, and Google+. So the big question is, where should your business be, on SEO or social media?
The answer to this question is, both. SEO and social media are two different worlds, but when integrated, they can definitely take your business to the next level. Check out our reasons why:
1. Your prospective clients rely on search, not social media.
Social media is a community where brands hang out to engage with their audience, their target market, but when it comes to people who are looking to do business, they go to Google. Hence, if you want to increase your exposure to your clients, then you must be found right on the search pages so that they can reach out to you anytime they feel the need to do so. They’re looking for you because they have the money and are willing to spend. If they can’t find you, of course these people will go someplace else.
At the same time however, if you are still introducing your brand to your market, then you don’t have to stick to your website alone-you have to reach out and nurture them by building a place for them to be in and that would be on social media. This is where you nurture your audience and make them feel that your brand is a part of their lives. Social media is where you prepare your market towards becoming loyal customers in the future.
2. Social media is where you build your reputation, SEO only comes second.
It is very important to build online credibility, as this is where your customers will gauge whether you are worth doing business with. Back then, the places in which you can form a good reputation are somewhat scattered, making it hard for potential customers to track down your record. On social media however, you are able to launch a good name for your brand and business because you will be engaging with real people. They’ll be the ones to attest that you cater quality service to your clientele.
Social media serves as the frontline for reputation building, but it should be likewise supported by more relevant influencer reviews, which can be found in blogs and community websites. These outside realms meanwhile can be further amplified through SEO.
3. You can contain your customers on social media while driving new fans to your website.
In essence, social media serves as the containment pool for your market. You can maintain a good connection with your past customers by making them part of your social media community, and through this they can stay updated with your latest offers and packages. At the same time, you drive your fans to your company website through social media using effective content marketing.
Social media and SEO go hand-in-hand in online marketing, as the goal now is not only to drive your market to your sales page, but as well as to make them come back for more. By integrating these two methods in your online marketing campaign, you will not only be able to find the customers that matter to your business, you can also build a strong foundation of support from the people who believe in the quality of your products and services.