A few months ago, Carly Rae Jepsen rose to immediate fame after her “Call Me Maybe” video sparked wildfire across the internet. Not long after, she was toppled over by a funny Korean rapper who sported a funky fashion style and a set of ridiculous dance moves, and now his video “Oppa Gangnam Style” has garnered over 115,000,000 views on YouTube alone.
These two music artists have made a name for themselves by becoming viral sensations, and they have actually become great examples for online brands to follow. True, it can be very difficult to establish a name in the online market, but by becoming a viral hit, your brand can just be the next trending topic after just a short period of time.
But really, is there a map towards becoming the next viral sensation? While the answer is no, you may want to take these useful tips into consideration and see how they can help.
1. Make your content easy to digest.
You don’t have to be all so serious when it comes to content marketing; as much as possible, try to come up with topics and write-ups that are easy to understand. Let your audience enjoy your content as once they get amused, they won’t help but talk about what you just presented, and the more they will share your content.
2. Go visual!
For a major chunk of the online audience, text content is boring. So rather than feeding them with words and sentences, why not present your brand in a more graphic manner? Say it with an image, or better yet, a video! Capture your market with a really entertaining infographic or video so that they will be entertained right on the spot.
3. Stick to what you do best.
You don’t have to go beyond your limits just to impress your audience; all you have to do is be yourself, and present your brand in the best way you know. Leverage on your brand’s strengths as this is how you can establish awareness and recognition from your market. It will also give them a better idea of what to expect from you.
4. Be everywhere.
If you want to go viral, you cannot just stick to your website and a specific social media platform. You have to be everywhere, and that means becoming present in just about every social media platform, sharing site, and community forum. You have to spread the word about your brand and you can only do that by proactively sharing what you have to offer.
If you have a video or an infographic on your site, share it on Facebook, Pinterest, and Instagram, then tweet it on Twitter, and add it on Google+. You may also want to submit it on StumbleUpon, or present it to blogs so they can feature it on their respective pages. To create a buzz, you have to crawl underneath the different online media channels, as this is the only way for you to establish brand awareness.
5. Reach out to your influencers.
Who are the influencers of your brand? Who are the bloggers, experts, and other online community voices that your market looks up to? If you want to strengthen your marketing strategy, you have to connect with these influencers, as once they speak about your brand, their own audiences will follow suit. This is because these influencers already have a fan following that’s stronger than yours. Through these influential personalities, you are able to reach out to the audiences that matter to your brand and entice them to check out what your site has to offer.