More people as of late are using smart phones and tablets instead of using laptops. This is mainly because these gadgets can be taken anywhere. They are lightweight, so carrying them wherever you go is not a problem. They are not huge so they can be placed in a small bag or pocket. Also, they are more affordable when compared to laptops. Therefore, if you notice, the majority of people have smart phones, but a few have laptops. These are just among the reasons why mobile marketing was introduced.
What exactly is Mobile Marketing?
Mobile marketing is the process of marketing someone else’s products with the use of their mobile phones. This is quite the same with internet marketing in some aspects. This type of marketing is harder though. Therefore, it is important to be creative when using such.
How is Mobile Marketing Done?
There are several approaches of doing mobile marketing just like the following:
Sending SMS – this is the most common approach. In here, you just need to send text messages to people. It is fairly the same with email marketing. However to do this, people should opt in first. This will allow them to receive your messages. The problem is, how can you convince them to opt in? The technique is pretty much the same with traditional marketing. Of course, no one would like to receive SMS that contains ads only. You have to offer them something in return.
Placing ads on web browsers – many people prefer using their phones to browse the net. This is especially when they are in a place with WiFi. It is safer to use a phone on a public place as it will not attract thieves. With the huge number of people using their phones, it is then a great choice to reach them through that medium. You simply need to place ads, just like you used to do with Google Adwords. However, the ads to be used in this type of marketing are formatted differently so that they will look good on mobiles.
Placing ads on games – this is also a great approach though not very popular. There are a lot of people who are playing online games on their phones and you might also want to reach them. You can contact the owners of these games and make some negotiations. They will then make your ads appear when someone plays their games. Since this is not very common, there is a higher chance of success. There are only a few ads competing so it is more likely that your ads will be noticed.
There are already a lot of marketers who are up to mobile marketing. Do not let the opportunity pass. Do not wait for long to try the magic of this marketing. Try this if you aren’t already. With the right approach and attitude, you will surely notice a difference on your sales.