A lot of businesses these days are becoming more present in social media practically because it’s the ongoing trend. They set up Facebook pages, launch Twitter accounts, establish LinkedIn profiles, and as well become active on Google+, and Pinterest. But once they have entered social media, these brands seem to be floating, without knowing what to do next.
Well, the biggest mistake they’ve made was to be in social media without having plan, or at least the serious reasons to be in the realm. Sure, they’ve joined the bandwagon, but being part of the hype isn’t everything in this new online marketing landscape. Hence, if you’re planning to be part of the social media scene, you should first come up with a strategy in order to succeed.
1. What are your goals on social media?
If your only reason for going social is because everybody’s there, then don’t bother joining the crowd. You’ll just be easily left out of the rat race because once you’re there, and with all the opportunities you will encounter, you just wouldn’t know what to do next.
Before entering social media, you should already have a set of goals that you want to achieve. These may include brand awareness, building a reputation, being able to communicate better with your market, or to promote your products and services. Once you have your objectives lined up, you can then see how to make your entrance and set your digital footprint at the soonest possible time.
2. What does your market say about your brand?
The difference between social media and other online marketing platforms is that in this field you not only present your brand to your audience-you give your brand an image, a voice and a character. This character will be the one talking to your audience and engaging in their conversations, not you.
In order to form a brand character, you should first learn how the market perceives your brand and business. What do they expect from you, why they don’t like you, and what they want you to be-by knowing the answers to these questions you can form an image that will properly represent your brand to your audience, in a manner that allows them to interact with your posts and conversations. Remember, building a community on social media all begins with talking to your audience.
3. How should you market your brand?
The most important thing you must understand in social media is that it is not the place where you can direct throw a sales pitch. Audiences would easily get turned off if you begin your social media campaign with hard selling, as not all of them are prospective customers, just ordinary people who find your brand and business interesting. To bombard them with sales spiels and offers is a major boo-boo, and this will only lead to the collapse of your campaign.
Thus, it is important that you create a more strategic campaign on social media. You have to figure out what your audiences want, what your brand influencers are saying, and what the industry in which your business belongs is talking about. By bringing different perspectives in your content, the more capable you become in reaching out to your audience. This is because you start speaking in the language they understand.
Social media begins with building friendships, conversations, and gathering interactions from your audience. By nurturing them, you not only establish brand awareness-you also feed them with more and more reasons to convert into paying customers. in the long run, these people will be the ones to serve as your brand ambassadors, as they become more proactive in sharing your products and services to their respective networks.