If you have just established your first online business, you might find it hard to gain clients most especially when you have not yet established your online reputation. Establishing your online reputation is somewhat easy, but managing it is a bit difficult. If you are not careful enough, you might receive negative comments from your customers and these comments can damage the reputation that you have established. It is then important that you know how to manage your reputation so that it will not be damaged by just a single negative comment. Here are some tips on how you can do it.
Claim Your Brand Name
Claiming your brand name is the first step in managing your online reputation. You can have your name, your product name or business name as your brand. Regardless of your choice, it is important to ensure that no one else is using your brand name as this will just damage your reputation. There are some web services that you can use in order to make sure that no one will claim your brand name. Feel free to use them.
Manage Your Online Accounts
The next thing you have to do in managing your online reputation is to create your online presence by creating accounts on different sites. These sites include Facebook, Twitter, YouTube, LinkedIn, Google+ and others. If you are in a very competitive market, you might need to create accounts on more sites. There are a lot of sites available and some are even specific to your niche.
You should note though that creating accounts is not enough. You have to develop your audience on these sites as well. Know your audience and take time to interact with them. While you are doing these, you are also improving your engagement score and influence.
Repair and Improve Your Brand Name
It is sometimes hard to maintain a good online reputation most especially when there are some who are not satisfied with your products/services. The good thing is, there are many ways on how you can monitor your online reputation. Take advantage of these so that you can know when you have to repair or improve your reputation. When there are some negative comments about your brand, try your best to remove them. Or, if you can’t have them removed, do what you can so that you can push them to the last page of Google.
Offer Great Customer Service
This is most likely the most important tip when it comes to online reputation management. If you are focused on providing a great customer service, most likely, the number of your happy customers will increase rapidly. For sure, these will let everyone know how great you are and thus, even if you have received negative comments, still, your brand will not greatly be affected. The positive feedbacks of most of your customers can easily cover up your few negative feedbacks.
Maintaining a good online reputation does not need to be very hard. As long as you know how to monitor and handle everything, for sure, you will be able to maintain your good reputation. You can also rely on eSearch Marketing to manage your online reputation. Just contact us and we will be happy to serve you.