Managing someone else’s reputation is not only time-consuming but challenging as well. This is particularly true these days because information online travels very fast. Popular review sites always put business owners in hot seats when it comes to building a good online reputation. This is because one single bad review can affect positive reviews. Therefore, it is always good to take advantage of reputation marketing. This will create your best impression and will surely have a good effect on your business.
When it comes to reputation marketing though, there are several factors that are involved. These are important in the success of your marketing and thus, do not ignore them.
Reputation Marketing: Creating a Strategy
Before starting your reputation marketing, you should first make a strategy. Creating a strategy simply means creating a plan on how you can perform your marketing and on how to maintain it in the future. Of course, the first thing on your list should be to give your customers excellent products plus excellent customer service. These are among the things that are often observed immediately and by giving excellent products and services, you can easily gain happy customers. The rest of your strategy should be all about getting positive reviews.
Bad reviews are unavoidable and in case you get one, do not get upset. Instead, try to get as many positive reviews as you can. This way, the bad review will be outweighed. Post the positive reviews on your site – on the Testimonials page. You can also post it on review sites. Or, if you have the chance, ask your customers to place their reviews on forums.
Reputation Marketing: Practicing Good Intervention
So, you already have gathered several positive reviews. You have already posted these reviews on the Testimonial page of your site. The next thing that you should do then is to monitor poor reviews. The truth is, you should have started monitoring poor reviews the day you started your reputation marketing project. Anyway, to monitor poor reviews, you should first find them. Go to review sites, forums and even follow back links.
Once you found poor reviews, you should then think of how to handle them. Some poor reviews can be handled by contacting the customer and offering a solution. However, there are also some reviews that just need to be ignored. Regardless of the step that you will take, make sure to learn from these reviews.
Reputation Marketing: Who to Trust
You don’t have to handle all the jobs when it comes to reputation marketing. You can ask help from the experts just like us at eSearch Marketing. We are up-to-date with the different techniques and thus, rest assured of a job well done. Call us now for a quote.