The social media industry, just like any other industries, is constantly evolving. Your social media marketing strategy should be evolving as well. You should be reevaluating your business goals, platform results and social media campaigns once in a while. It’s also important to revise your marketing strategy when needed. And of course, you should be aware of the different social media marketing trends. This will give you the chance to update your strategy accordingly.
Social Media Marketing Trends
First of the social media marketing trends is diversify. Facebook have already implemented some algorithm changes and you probably are aware of these already. With these changes, you should also do some changes on your marketing strategy.
Next trend is to take Google+ seriously. Other social media sites such as Facebook and Twitter can indeed help your business. However, if you want to improve your SEO, Google+ is the way to go. This has already started playing an important role in the organic ranking algorithm of Google. Also, Google+ is the perfect way if you want to access Google Authorship. This will also play an important role in terms of SEO as it helps in identifying your content, attributing it to the right author and in building a portfolio for every author.
Third of the social media marketing trends is visual content. Majority of social media is composed of images. Because of this, the visual platforms are now playing an important role in the success of a certain social media strategy. Aside from images, you can also include the use of videos in your strategy. Videos are becoming hotter and so with infographics so make sure you use these.
Fourth, use social media as your brand builder. Establishing your brand is one of the most important things that you should do for your business. This is particularly true when your business is just new. A brand will give a name to your business and social media can help build it. Your brand will not only impact your SEO but it can also improve your sales on the long run.
Social media marketing trends are constantly changing as well. These are among the social media marketing trends this year, but they can also change as years pass by. So, it is always good to stay updated about them. This way, you will know which to continue and which to improve. Lastly, when you think you need help with your social media strategy, do not forget to ask the help of social media professionals. We have them at eSearch Marketing so contact us now!