Establishing an online business does not stop on creating your site. Aside from creating your site, you should also learn how to make it noticeable on various search engines. How can you do that? You should make SEO (Search Engine Optimization) a part of your growth strategy.
What is SEO?
SEO is the process of improving as well as promoting a certain site to increase the amount of traffic it receives from different search engines.
How is SEO done?
Here are basic tips on how you can do SEO.
Keywords – knowing the right keyword to use is very important. You should consider using a keyword that is not very competitive, but is receiving a lot of searches on a daily, weekly and monthly basis. You can use a keyword tool to determine the right keyword/s for your business.
Aside from knowing the keywords to use, it is also important that you know where to place them. It is recommended that you place keywords on the titles, URLs, images and the content on your site. However, always remember not to stuff your site with keywords or you will be labeled a spammer. Moreover, your site will be ignored by search engine spiders if it is confirmed to be keyword-stuffed. It is then important that you stay strategic when using keywords.
Content – it is very important to keep your contents fresh. It can help to increase traffic if you will update your content on a regular basis. You should also make sure that your content offers useful information that your readers will surely love. If they know that they can always get something useful from your contents, then surely, they will become your regular readers.
As been mentioned above, it is important to include relevant keywords in your content. This is an important part of your SEO strategy. Know the right keyword density for your content and then place the keywords on their right places, such as on the first and last sentence and so on.
Links – building backlinks to your site is also important in SEO. When publishing contents online, you should include links that point to site. You can directly include your site’s URL on your bio (author’s bio) or you can also include it as a hyper link.
Another way to drive traffic to your site is simply to develop relationships along with other sites. You can contact other webmasters and ask them to include your link on their site. Of course, you should also return the favor and include their links on your site.
SEO is not as simple as it seems, but although it is difficult, it can yield great results. It takes time to see great results, but so long as you are doing it right, your time and effort with all be worth it in the end.
If you need help in SEO, we at eSearch Marketing can help. We’ve been doing such for more than 2 decades, so do not hesitate to contact us at (619) 357-4120.
