Heavy on benefits, light on costs, yet universally ignored or downright feared among small business owners. Read these benefits, and you’ll find why you should be running ads.
Done properly, with the right budget and the right market research, AdWords campaigns are profitable in a consistent and immediate way. Buying patterns and behaviors are predictable.
Buying patterns and behaviors are predictable.
Therefore, businesses can predict a consistent level of participation and success on campaigns that work.
Campaigns can be built and live within a day or two.
This makes AdWords unique over other traffic campaigns, which take more months to develop and implement. AdWords can be live and testing data in a week.
This is hugely appealing for businesses, especially those who are curious about the potential benefits but hesitant to commit. Google contracts don’t require long-term investments.
If there is an emergency within a business or even a vacation, owners can rely on that flexibility that they cannot bet from newspapers or billboards advertising. The business retains control and can rely on guidance from their agency, but there is no minimum commitment.
AdWords Campaigns Are Measurable.
There is no other medium that can track every advertising activity so accurately, from phone calls to clicks to get directions to brick and mortar store.
Your clients have quantifiable and measurable results right in front of their faces. Google AdWords can optimize business resources in ways that other advertising options can’t.
Successful Campaigns Are Assets.
If businesses don’t have AdWords conversion tracking they are essentially working blind. They can’t be sure which keywords are working best or really understand the traffic driving their business. AdWords tracking data conveys valuable insights about every detail in your ads that impact audiences, as well as the most comprehensive ways to convert audiences.
However, incorrect implementation of AdWords can make a business more vulnerable. AdWords is a complex system that novices cannot master overnight. Investing the right amount of time and money with a professional is the only way to make it work and not waste valuable ad spend and insights.
Show Me The Money!
eSearch Marketing can provide Google ad spend credits for new AdWords accounts (value varies based upon Google’s offerings at any point in time, but usually $50 or more) for new AdWords accounts. Please note, this does not apply to new AdWords Express accounts or existing AdWords accounts, and AdWords Express accounts do not provide any historical information that we can use when we take over management.
As a result, if you have an account that is an AdWords Express account, we recommend that you set up a new AdWords account and you will then be entitled to the ad spend credit. Just be sure to pause the Express account when the new AdWords account goes live. Not sure how to set up a new AdWords account? Contact us today!